Nexage Selected by Backflip Studios to Monetize Their Free Games

BOSTON, MA, Nov 30, 2011 (MARKETWIRE via COMTEX) –
Nexage, the leading provider of market liquidity in mobile
advertising, today announces that Backflip Studios has selected
Nexage to monetize free versions of their mobile games on Apple(R)
iPhone(R) and iPad(R).

Mobile gaming, which drove 3.6 billion downloads in 2010, is expected
to double by 2015. With 150 million game installations and growing,
Backflip Studios and their popular titles such as Paper Toss,
Ninjump, Solitaire and Strike Knight help fuel this remarkable
adoption and growth.

At the same time, game developers are becoming increasingly reliant
on mobile ad revenues that enable developers to offer free versions
of their games to accelerate downloads and gain a wider customer
base. Freemium models — supported by mobile ads, virtual goods and
in-app purchases — produced 52% of the revenue in the top 200 iOS
grossing games in June 2011; they will produce 87.5% of game
development revenues across all platforms by 2014.

As mobile advertising becomes a dominant revenue source, innovative
and market-leading game developers like Backflip Studios are
increasingly selecting the Nexage Revenue Platform, the market’s only
fully integrated real-time bidding (RTB) and mediation platform, to
monetize their games. Nexage is growing impression volumes on mobile
games by 34% per month, tripling volumes in 4 months.

“Backflip Studios strives to make absurdly fun mobile games
accessible to as large of an audience as possible,” said Silvia
Travesani, Senior Director, Revenue Operations at Backflip. “Our most
popular titles are free to consumers. This partnership with Nexage
will allow us to continue to offer top-quality games for free to our
27 million monthly active users by optimizing advertising revenue
across the 150 million installs of our apps.”

“The energy and innovation in the mobile gaming market is
extraordinary,” said Ernie Cormier, CEO and president of Nexage. “As
the revenue model shifts away from paid models, game developers will
need to successfully monetize their games through mobile ads to fund
innovation and customer acquisition. We are proud that game
developers, like Backflip, trust Nexage to deliver the revenue that
enables them to thrive in the market.”

Nexage recently announced its partnership with top mobile game
developer Rovio, the makers of Angry Birds, who recently celebrated
500 million downloads of the widely popular bird-flinging game.

About Nexage

Nexage is the leading provider of market liquidity for buyers and
sellers in the mobile advertising market. The integrated RTB and
mediation Nexage Revenue Platform maximizes revenue for publishers
and developers, and enables buyers to target and buy audience to
drive campaign success. Nexage serves our customers and partners on a
worldwide basis, including publishers, developers, and demand
sources. Nexage is rapidly scaling as buyers and sellers realize
greater value for their mobile advertising business; today, Nexage
manages more than 12 billion monthly impressions and serves over 125
global ad sources, including 20+ DSPs, over 200 publishers, and over
700 sites and applications. Nexage has offices in Boston, New York,
and San Francisco. Come visit us at
www.nexage.com or follow us on
Twitter @Nexage.

        Contact:
        Jenn Routhier
        Nexage
        781-890-0071 ext. 244
        Email Contact

SOURCE: Nexage

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